'Bye-Bye Bloom: Fidelity Plans to Shutter Savings App Launched 2 Years Ago'

'Bye-Bye Bloom: Fidelity Plans to Shutter Savings App Launched 2 Years Ago' - Barron's

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https://www.barrons.com/advisor/articles/fidelity-ends-bloom-app-f370d2b4?mod=hp_LATEST

Fidelity Investments plans to pull the plug on Bloom, the savings and rewards app it launched two years ago.

The financial-services giant informed customers Thursday that it will wind down Bloom early next year and transfer its users to Fidelity's main app.

"Fidelity is moving existing Fidelity Bloom customers to our flagship app as part...

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