BYD Co., Ltd. (OTC:BYDDY), the Chinese new energy vehicle (NEV) giant, has reportedly expanded its global footprint by entering the Ethiopian market.

On December 21, the company partnered with Ethiopian distributor Moenco, a subsidiary of the Inchcape Group, to launch its brand in the East African country, CnEV Post reports.

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The brand unveiling, held in Addis Ababa, introduced five of BYD’s battery electric vehicle (BEV) models, including the compact Seagull hatchback and the Tang SUV, marking a significant step in BYD’s efforts to expand its presence in Africa.

This move comes on the heels of BYD’s recent entry into the Omani automotive market. Earlier this month, the company celebrated a brand launch in Muscat, where it also opened three local stores.

In Oman, BYD introduced five models, including the Han, Yuan Plus, Seal, Song Plus DM-i, and Qin Plus DM-i, all aligning with the country’s push for sustainable development under Vision 2040.

However, BYD’s international expansion has not been without challenges. Brazilian authorities recently halted the construction of a BYD plant in Salvador, Bahia, after rescuing 163 workers living in what they described as “slavery-like” conditions.

Authorities shut down the workers’ lodgings and issued a statement in cooperation with BYD and construction contractor Jinjiang Construction Brazil Ltd. While BYD continues to promote green mobility, this setback highlights the ongoing challenges the company faces in its global growth strategy.

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