Dubai, UAE: Habtoor Palace today announced a new strategic partnership with Preferred Hotels & Resorts, the world’s largest independent hotel brand .

As of today, the five-star luxury hotel located in Al Habtoor City is part of the prestigious Legend Collection of Preferred Hotels & Resorts Worldwide.

On this occasion, Stefan Rädström, General Manager of Habtoor Palace, said: “We are very pleased to be a member of the Legend Hotel Collection of Preferred Hotels & Resorts. We will work together to create unforgettable moments for our guests and strive to set new standards in the luxury hospitality sector.”

Mohammed Al Habtoor, Vice Chairman and CEO, Al Habtoor Group, said: “This dynamic partnership is a testament to our unwavering commitment to excellence and dedication to delivering unparalleled luxury and bespoke experiences. Joining the Legend Group aligns with our vision to set the highest standards in hospitality and allows us to offer even more distinctive experiences to our guests. We look forward to welcoming travellers from around the world to explore the exceptional offerings and unique services that Habtoor Palace has to offer.”

“Al Habtoor City was just a vast expanse of desert when we started developing it, but today it has become a vibrant hub in the heart of Dubai, connected to its streets through an exceptional network of connectivity,” he added.

“We are delighted to welcome Habtoor Palace to Preferred Hotels & Resorts’ Legend Hotel Collection. This exclusive group is reserved for exceptional hotels that reflect the highest levels of luxury. As one of the most distinctive hotels in Dubai, Habtoor Palace is an exceptional addition to our global portfolio, offering guests an unconventional experience that is in line with our commitment to providing the highest standards of hospitality,” said Lindsay Ueberroth, CEO, Preferred Hotels & Resorts.

“Our partnership with Habtoor Palace marks a significant milestone in our continued expansion in the UAE and the Middle East as a whole. It underscores our commitment to strengthening Preferred Hotels & Resorts’ presence in one of the world’s most dynamic luxury travel markets,” said Saurabh Rai, Executive Vice President, South Asia, Middle East and Africa, Preferred Hotels & Resorts.

Located on the banks of the Dubai Water Canal, Habtoor Palace features some of the UAE’s most exclusive hospitality offerings including the award-winning World Cut Steakhouse, Silk Spa and the Sir Winston Churchill Suite, one of the largest suites in Dubai at 913 square metres.

All guests at Habtoor Palace are now eligible to enroll in I Prefer Hotel Rewards , the brand’s points-based loyalty program, which currently has over 4.5 million registered travelers worldwide. Free to join, I Prefer members earn points that can be redeemed for cash rewards vouchers, Elite status and other special benefits when staying at nearly 600 participating hotels and resorts worldwide.

Preferred Hotels & Resorts represents more than 600 unique hotels, resorts, residences and hotel collections in 80 countries. Preferred Hotels & Resorts’ Legend Hotel Collection features the finest selection of exceptional properties in the world’s most sought-after destinations. The collection is distinguished by its luxurious experiences and cultural flair that provide guests with exquisite accommodations, impeccable personal service, acclaimed restaurants and exceptional spas, paving the way for unforgettable hospitality experiences .

About Habtoor Palace

Al Habtoor City – Indulge in a trio of hotels within the Habtoor City hotel group: Habtoor Palace Dubai for a luxurious stay, V Hotel Dubai and Curio Collection by Hilton for fun and nightlife, and Hilton Dubai Al Habtoor City for a family-friendly stay. Ideally located next to the bustling Sheikh Zayed Road and on the banks of the Dubai Water Canal, the collection is easily accessible by road via Sheikh Zayed Road and by sea via the RTA water taxi. Guests can enjoy over 30 entertainment venues, ranging from the simple to the luxurious including cafes and live music, two tranquil spas, three rooftop pools to cool off in the summer heat, and a kids’ club – so parents can enjoy time while the kids are away, including the spectacular La Perle – a lavish Las Vegas-style water show by Dragone.

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