PRESSR: “Admo Lifestyle Holding” completes its plan to enrich its portfolio in the world of luxury experiences and modern living and acquires a stake in the leading Lebanese restaurant brand “M Sherif”

An important strategic acquisition that strengthens ADMO Lifestyle's global presence in the luxury and high-end experiences sector

Abu Dhabi, United Arab Emirates: “Admo Lifestyle Holding”, a joint venture between Alpha Dhabi Holding (listed on the Abu Dhabi Financial Market under the symbol ALPHADHABI) and “Monterock International Limited”, announced its acquisition of a stake in the “M Sherif” restaurant chain, the Lebanese brand. “High-end in the world of restaurants and food” after obtaining the necessary regulatory approvals, in a strategic step aimed at enriching ADMO Lifestyle’s business portfolio and enhancing its presence in the modern lifestyle, upscale restaurants and entertainment sector.

This deal follows the strategic investment made in 2022 by Turmeric Capital, which specializes in global consumer brands and was founded by the former head of LVMH in Asia, Ravi Thakran. Turmeric Capital will remain a shareholder in Em Sherif after the completion of the transaction. This acquisition underscores ADMO's firm commitment to diversifying its portfolio of luxury, lifestyle, food, beverage and entertainment products

The Em Sherif restaurant chain is famous for its distinctive and delicious Lebanese and oriental dishes, and has established a strong presence in many countries around the world, including the United Arab Emirates, Saudi Arabia, Kuwait, Cairo, Monaco (Hotel de Paris), Qatar, in addition to the famous London department store Harrods in the United Kingdom and others. Em Sherif, the iconic brand that embodies the delicious Lebanese and Middle Eastern cuisine, offers upscale dining concepts such as “Em Sherif Café,” “Em Sherif Restaurant,” “Em Sherif Bahri Café,” and “Em Sherif Deli,” which is scheduled to be launched. almost.

Petros Stathis, Vice Chairman of the Board of Directors of ADMO Lifestyle Holding, said: “Through this acquisition, we look forward to achieving our ambitious vision of expanding our global business, and moving forward in supplementing our portfolio with the finest luxury brands in the hospitality sector, based on our constant keenness to diversify our investments and develop brands.” High-ranking figures such as Em Sherif, who has wide international fame and is rich in her ancient heritage.”

For his part, Danny Shakour, Chairman of the Board of Directors of the Em Sherif Restaurant Chain, commented: “Em Sherif attaches great importance to its partnership with ADMO Lifestyle and considers it a pivotal stage in its journey, as this partnership will help us develop our business and achieve unprecedented growth in its levels due to the strength of ADMO.” Lifestyle and its tremendous potential in supporting and advancing luxury brands in the hospitality sector. This exceptional development in the busy journey of “M Sherif” confirms our firm commitment and our continuous endeavor to provide the finest services that reflect the essence of authentic Lebanese hospitality, a cooperation that will undoubtedly and tangibly improve the experience.” Em Sherif” and expands its global presence.

Em Sherif, a name that resonates in the world of fine dining and hospitality, seeks to expand its business globally, and has ambitious plans to enhance its presence and enter new markets such as London, Greece, Paris, Casablanca, Marrakesh, Sao Paulo, Muscat, and others. The chain, which is proud of its trademark registered in more than 80 countries, is looking forward to opening 68 additional branches by 2027, including the soon opening of many branches in the GCC region.

Em Sherif currently operates 21 branches distributed between local operations in Lebanon and franchise partnerships, distributed in many countries around the world, including the United Arab Emirates, the Kingdom of Saudi Arabia, Kuwait, Qatar, Monte Carlo, London, and others. The chain is preparing to expand its new concept, “M Sherif Daily”, a prototype of which was launched in London’s Harrods stores in January 2022, to include more locations. Em Sherif has crowned its commitment to authenticity and excellence by obtaining many awards, including being ranked for two consecutive years on the list of the 50 best international restaurants in the Middle East and North Africa, and receiving the “Art of Hospitality in the Middle East and North Africa” award, and many other awards such as the best Lebanese and Mediterranean restaurant in cities like Doha, Dubai, Abu Dhabi and Beirut.

This acquisition is in line with the “National Tourism Strategy in the United Arab Emirates”, which aims to attract 40 million guests in hotel establishments by the year 2031, and attract new tourism investments to the tourism sector in the country worth 100 billion dirhams. This is the third project within Admo Lifestyle's investments since its establishment in 2022, and confirms the company's commitment to expanding its business in this field and adding new brands to its portfolio.

ADMO Lifestyle Holding always seeks to explore the best opportunities in the hospitality and restaurant sector, and aspires to be the preferred partner for leading brands in the luxury and modern life sector. Its new project embodies the company’s commitment to enriching its portfolio of international brands in the modern life, luxury, hospitality and entertainment sector.

#Corporate data
- I finish -
About ADMO Lifestyle Holding

Founded in 2022, ADMO Lifestyle Holding is a joint venture between Alpha Dhabi Holding (listed on the Abu Dhabi Financial Market under the symbol ALPHADHABI) and Monterock International Limited. The company has an ambitious vision to create a leading business portfolio rich in luxury brands specializing in modern living, hospitality, fine dining and entertainment around the world. The company has launched its first investment in this field in Namos Group, one of the world's leading brands in the fields of modern lifestyle, food and beverages, which is distinguished by the luxury of its services and high quality. Admo Lifestyle has a strong presence in Mykonos and Dubai, in addition to branches that will soon be opened in London, Cannes and Miami. And Abu Dhabi, with the company’s plans to further expand globally to launch comprehensive, high-level experiences for guests.

About "M Sherif"

The "M Sherif" restaurant chain, founded by Mireille Hayek, embodies the authenticity of ancient Lebanese cuisine, rich in its unique flavors, as her passion drove her to transform traditional Arabic dishes into unique dining experiences. Hayek, who is often referred to as “M Sherif,” succeeded in establishing a brand that has become a symbol of luxury and authenticity. Since its inception in 2011, the “Em Sherif” brand has witnessed significant expansion under the names of the famous “Em Sherif Restaurant”, the upscale “Em Sherif Café”, and the contemporary “Em Sherif Sea Café”, which celebrates Lebanon’s deep connection to the Mediterranean. Em Sherif, in all its concepts, offers a unique blend of traditional flavors, innovative dishes, and an atmosphere full of authentic Lebanese hospitality and the country’s ancient heritage.

Disclaimer regarding the content of press releases
The content of these press releases is provided by an external provider. We do not accept any responsibility or have permission to control such content. This content is provided on an 'as is' and 'as available' basis and has not been edited in any way. Neither we nor our affiliates will be responsible for ensuring the accuracy, endorsement or completeness of the opinions, views, information or materials contained in such content.
Press releases are provided for informational purposes only; The content does not suggest any advice on legal, investment or tax aspects or any opinions on the suitability, value or profitability of any particular portfolio or investment strategy. Neither we nor our affiliates will be liable for any errors or inaccuracies in the Content, or for any actions you take in reliance on that Content. You expressly agree and acknowledge that you bear full responsibility for the use of the information contained in these press releases.
To the extent permitted by applicable law, Refinitiv, its parent, subsidiaries, affiliates, and their respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors (collectively the “Refinitiv Parties”) will have no liability (either jointly or individually) to you. For any direct, indirect, consequential, special, incidental, punitive or exemplary damages; This includes, but is not limited to: loss of profits, loss of savings or revenue, whether due to negligence, tort, contract or other theories of liability, even if the Refinitiv Parties have been advised of the possibility of any such damages and losses or could have foreseen them. Actually happening.

ZAWYA 2023 ©

More This page is machine-translated. Sahm tries to improve but does not guarantee the accuracy and reliability of the translation, and will not be liable for any loss or damage caused by any inaccuracy or omission of the translation. *Disclaimer: The above content only represents the author's personal position and opinion and does not represent any position of Sahm Capital Financial Company and Sahm cannot confirm the authenticity, accuracy, and originality of the above content. Investors should consider the risks of investment products in light of their circumstances before making any investment decisions. When necessary, please consult a professional investment advisor. Sahm does not provide any investment advice, nor does it make any commitments and guarantees.