Alibaba: Business Restructuring and Strategic Focus, Multiple Growth Engines Driving Long-term Value
Company Overview:
Alibaba Group, founded in 1999, is a global leader in digital commerce ecosystems, employing a "1+6+N" business architecture model to build a comprehensive digital economy ecosystem through diversified business deployment.
Core Business Segments:
Taobao-Tmall Group (46% of FY2024 revenue)
- Taobao: China's largest C2C e-commerce platform with over 800 million monthly active users, known for its vast product selection and social shopping experience.
- Tmall: China's leading B2C e-commerce platform, focusing on high-quality products and brand flagship store experiences, the preferred channel for luxury and international brands entering the Chinese market.
- 1688: A wholesale trading platform for businesses, connecting manufacturers with distributors, an important procurement channel for small and medium enterprises.
- Xianyu: Second-hand goods trading platform with over 100 million monthly active users, an important component of the circular economy.
Cloud Intelligence Group (11% of revenue)
- Alibaba Cloud: China's market leader (34% share) and the world's third-largest public cloud service provider with full-stack technological capabilities.
- Tongyi Series AI Products: Including Tongyi Qianwen large language model (Qwen series), Tongyi Lingma (code generation), and other AI applications.
- Bailian Platform: Enterprise-level AI application development platform serving over 90,000 developers, supporting businesses in rapidly building AI applications.
- Self-developed Chips: Yitian series AI chips providing computing power for cloud services and AI applications.
International Digital Commerce Group (11% of revenue)
- AliExpress: Cross-border e-commerce platform targeting global markets including Europe and Latin America, connecting Chinese merchants with global consumers.
- Lazada: Leading e-commerce platform in Southeast Asia, covering six markets including Singapore, Malaysia, and Thailand.
Cainiao Group (11% of revenue)
- Global intelligent logistics network connecting over 200 countries and regions.
- Services include cross-border logistics, warehousing and distribution, instant delivery, and supply chain management.
- Over 3,200 logistics nodes worldwide, covering more than 70 countries.
Other Core Businesses
- Local Life Services: Including Ele.me (food delivery) and Amap (map navigation and travel services).
- Digital Media & Entertainment: Youku (video streaming platform) and Alibaba Pictures (content production and distribution).
- Investment Portfolio: Holds 33% equity in Ant Group and investments in numerous innovative enterprises.
Alibaba's business ecosystem has achieved end-to-end digitalization from merchandise transactions, payment settlement, and logistics delivery to data computing, forming powerful business synergies. With the deep application of AI technology, the company is committed to building more intelligent business infrastructure to create value for global merchants and consumers.
Financial Insights:
Alibaba's latest financial performance demonstrates business structure optimization and improved profitability:
In the third quarter of fiscal year 2025, Alibaba achieved total revenue of 280.15 billion yuan (approximately $39.46 billion), an 8% year-over-year increase, slightly exceeding market expectations. Net profit attributable to shareholders reached 48.95 billion yuan (approximately $6.89 billion), a 333% year-over-year increase, significantly outperforming market expectations, primarily due to improved operational efficiency and special gains.
Taobao-Tmall Group (Taobao, Tmall) grew 5% year-over-year.
Cloud Intelligence Group revenue reached 31.74 billion yuan (approximately $4.47 billion), up 13% year-over-year, with AI business maintaining triple-digit growth for six consecutive quarters, becoming a highlight for growth.
International Digital Commerce business performance was outstanding, with AliExpress, Lazada, and Trendyol continuing to expand in emerging markets.
Cash and short-term investments totaled 388.8 billion yuan (approximately $54.76 billion), with a net cash position of 180 billion yuan (approximately $25.35 billion), indicating a robust financial condition.
Investment Thesis:
Strategic Restructuring and Business Focus Show Significant Results
Alibaba has undergone restructuring in several aspects. First, the company's business transformation, with rapid directional upgrades driving business transition; second, the company's current cloud business is breaking through in the data era, implying subsequent enhancement of cloud services, with large-scale coverage across development domains that could potentially open up growth space and promote further value appreciation; third, the company focuses on overseas expansion, with international business growth outpacing domestic growth; fourth, the company maintains substantial cash reserves to support capital expenditures and share repurchases.
Most crucially, Alibaba has shifted from extensive diversification to focusing on core businesses and operational efficiency, with expectations to accelerate non-core asset divestiture moving forward. This strategic adjustment enables the company to concentrate resources on core businesses with the highest growth potential, improving capital efficiency.
Taobao-Tmall Group: Building Deep Digital Ecosystems, Enhancing Transaction and Service Value
Facing intense e-commerce competition, Alibaba builds differentiated competitive advantages through its diversified ecosystem. The company's e-commerce platforms, payment systems (Alipay), logistics (Cainiao), local life services (Ele.me, Amap), and cloud computing (Alibaba Cloud) create synergistic effects, generating positive feedback loops.
Despite intensified competition in China's e-commerce market from 2020-2023, Alibaba has maintained stable GMV share, with Taobao and Tmall consistently maintaining over 37% market share for multiple consecutive quarters.
Cloud Intelligence Business: AI-Led Growth, New Revenue Models Through Apple Partnership
Cloud computing is one of Alibaba's future core growth drivers and represents significant potential for value reassessment. As China's market-leading cloud service provider, Alibaba Cloud is positioned to leverage the AI growth cycle to expand its business scale advantage over domestic competitors and enhance valuation.
Alibaba Cloud's competitive advantages derive from several aspects:
- Self-sufficiency: Self-developed chips, proprietary large language models, and the self-developed one-stop large-scale application development platform "Alibaba Cloud Bailian".
- Complete product lineup: Established a comprehensive cloud service product matrix across IaaS, PaaS, and SaaS layers.
- IaaS layer: Cloud infrastructure designed for AI, including computing, storage, and efficient networking.
- PaaS layer: Rich big data and machine learning products with the PAI artificial intelligence platform achieving over 90% distributed training acceleration.
- SaaS layer: Primarily serving Tongyi large language models/mixed models, enterprise models, application scenarios, and API services.
Beyond the Apple partnership, AI offers numerous additional collaborations, further contributing to profit growth with high elasticity.
International Business: Multiple Engines Driving Global Expansion
Alibaba has built leading advantages in its global layout, including AliExpress platform's overseas leadership, cloud services, and logistics businesses, with various market segments representing the company's external market expansion. International business innovations in new retail models and enhanced delivery efficiency help Alibaba improve overseas shopping circulation efficiency, potentially driving scale expansion and platform enrichment, further harvesting e-commerce dividends.
Strong Financial Position, Rich Cash Returns
The company maintains robust free cash flow with continuous growth. Cash dividends are a primary method of shareholder returns, with announced continued dividend execution, consistently rewarding investors while maintaining strong revenue growth. Capital expenditures in AI and cloud computing also continue.
Simultaneously, the company has continuously reduced outstanding shares through repurchases to enhance earnings per share, along with annual dividend distributions, further improving investment value. In Q3 2024, Alibaba repurchased a total of $4.1 billion in shares, with plans to continue repurchases. On average, quarterly repurchases of $4-5 billion compared to Alibaba's total market capitalization of $284 billion represent a cumulative repurchase ratio reaching 7%. Combined with dividends and repurchase amounts, from this perspective, Alibaba has entered a period of high capital returns.
Core Catalysts
Currently, the company has achieved certain trigger points in the short term, with subsequent need to further refine changes across various business lines, particularly cloud and international business developments, potentially bringing greater catalysts and growth momentum. Meanwhile, active attention to the company's capital expenditure situation may identify potential related asset expansion for further scaling.
Valuation Perspective
At present, Alibaba's valuation is approximately 20 times price-to-earnings ratio, positioned at a medium-to-low level relative to historical norms, and shows certain valuation advantages compared to overseas competitors such as Amazon.
Risk Factors:
1. Intensifying Competition Risk:PDD (Pinduoduo) and ByteDance's e-commerce platforms continue to divert domestic e-commerce market share; price wars initiated by Huawei Cloud and Tencent Cloud in the cloud computing sector may compress profit margins.
2. Regulatory Policy Risk:Domestic data security reviews and privacy protection policies are becoming more stringent; overseas markets may face geopolitical impacts similar to the TikTok ban.
3. AI Progress Below Expectations Risk:The commercialization speed of large language models may fall below market expectations, leading to slower growth in the cloud intelligence business.
4. Weak Consumption Risk:Insufficient recovery momentum in China's consumer market may affect the performance of core e-commerce businesses.
Research Report Appendix
Company Concept:
Alibaba Group, founded in 1999, is a global leader in digital commerce ecosystems, employing a "1+6+N" business architecture model to build a comprehensive digital economy ecosystem through diversified business deployment.

Dimension | BABA | Industry |
Growth | 3 | 3 |
Valuation Attractiveness | 5 | 3 |
Stability | 5 | 3 |
Risk Resistance | 2 | 3 |
Theme Strength | 5 | 3 |
Overall Score | 20 | 15 |
Model Explanation:
The model primarily evaluates companies and industries across five dimensions: growth ability, valuation attractiveness, stability, risk resistance ability, and theme strength. Each dimension is scored from 1-5, with 1 being the lowest and 5 the highest. Overall, higher scores indicate stronger fundamentals. For each dimension, a multi-factor model will be constructed based on industry and historical data of selected stocks, and a quantitative model will be used to automatically score each dimension.
Here are the dimensions explained:
- Growth Ability: Measures future performance potential; higher growth rates yield higher scores.
- Valuation Attractiveness: Assesses stock valuation; lower valuations earn higher scores.
- Stability: Evaluates the consistency of profit generation; greater stability means higher scores.
- Risk Resistance: Gauges the capacity to endure macroeconomic changes; better risk resistance leads to higher scores.
- Theme Strength: Rates market favor for the stock in the short term; increased favor results in higher scores.
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